ASH CULINARIA
ASH Culinaria is AFRICA: Seen & Heard's culinary practice.
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We innovate unrivalled concepts, presentations, products and profiles that meet the needs and exceed the expectations of a discerning, diverse and dynamic consumer, commercial and diplomatic clientele.
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Learn more about our philosophy, mission and past projects by enquiring to establish the experience, business, campaign or global profile we can create for you.
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ASH Culinaria and our team of extraordinary Partners and expert Associates specialise in the development of events, corporate brands, food service businesses and culinary cultures.
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Be in touch to request our awe-inspiring seasonal menus suitable for intimate private dinners, wedding breakfasts and corporate hospitality or make the meal of your dreams a reality.
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Book a consultation to discuss how to reposition or launch your food service business, beverage brand or market your national produce to new markets.
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THE PRACTICE
Culinary Innovation Consultancy
ASH Culinaria innovates concepts, dishes and cocktails with a respected and unrivalled alchemy that is appreciated at private dinners or fine art views to brand or corporate launches.
Our creative cuisine and couture cocktails are also applicable from trade showcases to diplomatic and institutional events.
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In partnership with award-winning and rising star chefs, restaurants, spirit brands and bars, ASH Culinaria explores, invigorates and develops culinary cultures of the African continent and global diaspora, particularly the Caribbean, Americas and Commonwealth.
ASH Culinaria skillfully charts the cultural elements and historic foodways within world gastronomy. We then curate inspired bespoke menus and metaphysical mixology for an adventurous and epicurean international clientele.
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Our Contemporary Atlantic World Cuisineâ„¢ shines a spotlight on indigenous Old World ingredients and New World food history.
We expertly integrate African foodlore and European cuisine whilst showcasing the unique culinary cultures of the Americas,
their First peoples and under-represented migrant populations.
YOUR EXPERIENCE
A Truly Unique Sensation
ASH Culinaria mindfully consider each client, their culture, heritage, tastes and style before creating bespoke menus and adept wine pairings that will never be offered to another.
Winnie’s innovations are conceived with a mastery of cultural anthropology, food history, the natural world and culinary alchemy.
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Your personalised menu will be creatively considered and artfully prepared by an award-winning or Michelin-trained chef and a specialist kitchen team.
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We will present your special occasion and guests with palatable intrigue, sensory excitement and a taste of history that bestows appropriate celebration or solemnity.
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Your ASH Culinaria Experience will be served with poise and is guaranteed to be at the least unforgettable and at best acclaimed.
​Our cuisine is expertly crafted to tell wonderful stories that become part of your corporate hallmark or family legend.
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OUR CULTURE
Taste the Past, Present and Future
ASH Culinaria collaborate with leading chefs, restaurants and bars to produce our signature Contemporary Atlantic Worldâ„¢ and innovative pan-African cuisine and mixology.
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Our synergies shine a spotlight on indigenous New World (The Americas and Caribbean) ingredients, food and drink history and create unique modern global cuisine repertoire.
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Our food and drink creations document and express the interconnected culinary and cultural fusion that binds the peoples and nations of Europe, West Africa, North and South America and the Caribbean from the fifteenth through to the twenty-first century.
We work across the Catering, Corporate and Diplomatic sectors to integrate the produce, foodlore and heritage of Africa, Europe and the Americas.
Our specialisation tells historic and contemporary stories that illuminate and elevate diverse culinary cultures, forgotten communities, lesser known nations, First peoples and under-represented migrant populations and national product.
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Contact us to commission unique "Taste of History" Experiences, business strategies and national campaigns that promote your brand offering or country's food culture and produce.
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We champion Gastrodiplomacy and can assist development of cultural understanding, international trade and tourism missions and goals via consultation or collaboration.